Jewelry designers continue to use the talisman because, as one said, it has a “friendly vibe.”
In June, as the artist Ashley Longshore prepared to move her studio from New Orleans to New York City’s SoHo neighborhood, she felt she needed a talisman to ensure an auspicious beginning for the space. She decided on one she could wear, a personalized pendant featuring the motif of the moment: the horseshoe.
A fervent jewelry collector, whose artistic output has included Technicolor canvases and objects that exude unabashed pleasure in good vibes and the high life (one painting reads “Jesus wants you to have a Birkin”), Ms. Longshore contacted Lauren Harwell Godfrey. She owns several items by Ms. Harwell Godfrey, a jewelry designer based in Northern California, and this time she commissioned a personalized rendition of a pendant from Ms. Harwell Godfrey’s Fortune Favors the Bold collection of horseshoe-shape designs.
Ms. Longshore is in step with other jewelry fans, who seem to be gravitating to the horseshoe, whether because of the traditional belief that it brings good luck, to keep pace with the pop-culture wave of Western themes — from the cowgirl styling of Beyoncé’s recent tour to the soapy drama “Yellowstone” — or just to tap into an equestrian dream.
After conversations with Ms. Harwell Godfrey, Ms. Longshore chose a design edged with pearls; set with a peridot, her August birthstone, measuring more than 16 carats; and with a personal engraving: an expletive followed by the word “yeah.”
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