Blade, after a decade of flying passengers to eastern Long Island on helicopters, is getting into the luxury coach business.
Blade, the helicopter charter company, was founded 10 years ago as a way for commuters going between New York and the Hamptons to avoid vehicle traffic.
This May it is introducing a new service, the Hamptons Streamliner, that, starting at $195 a ticket, will take passengers to destinations on eastern Long Island aboard … a bus.
Like Blade’s helicopters, seats on which start at $1,025, its buses are marketed as a luxurious option for Hamptons-goers. Seats can recline up to 45 degrees and passengers will be offered free refreshments like espresso martinis, PopUp Bagels and Sweetgreen salads as they make their way from Manhattan to stops in Southampton, Bridgehampton and East Hampton via the Long Island Expressway.
Other amenities include a call button at each seat to get the attention of an attendant who can bring riders a snack, a drink, a hot towel or a cashmere blanket. Those who spring for one of seven premium seats, which cost $275, can also ride with a pet (for an additional fee).
The 19-passenger coaches, of course, will be subject to the same gridlock and hourslong traffic delays any vehicle can encounter on the expressway — making the onboard perks a main draw, said Roisin Branch, Blade’s chief marketing officer. “This level of service is commensurate to what you would see in private aviation,” she said.
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