When the British hotelier Robin Hutson, 67, took a paint brush to a vintage painting in one of his Pig hotels and replaced the man’s red riding jacket with a less-showy brown one, he transformed the huntsman from a posh gentleman into a rural farmer in one swoop.
“We call it Pigification,” said Judy Hutson, 71, Mr. Hutson’s wife and the creative director of the Pig Group, a collection of country house hotels known for their easygoing charm.
Two new Pigs are opening in quick succession this year in the 790-square-mile Cotswolds National Landscape, the largest protected area in Britain, making a total of nine hotels and the first pub in the group, all dotted around the south of England.
Each Pig is carefully chosen for its location. The two new venues, the Pig in the Cotswolds, which just opened and the Village Pub, which opened in June, are just a few paces apart in the picture-postcard village of Barnsley. Within a 30-minute drive are William Morris’s Kelmscott Manor, Diddly Squat Farm (owned by Jeremy Clarkson, the British television personality) and the Roman town of Cirencester.
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