In the lead up to the 2024 elections, the Biden administration has taken aim at several Russian information operations. Earlier in September, the Department of Justice unsealed an indictment against two employees of RT, a Russian state-backed news network formerly known as Russia Today. At the heart of the indictment was Tenet Media, a company promoting content from right-wing influencers. RT, prosecutors say, largely funded Tenet, and its employees “edited, posted, and directed” content. (The individual influencers deny they knew about the company’s ties to Russia.)
Last week, Meta announced that it would ban RT and other media outlets backed by the Russian state from its platforms. Meanwhile, YouTube said it removed more than 230 channels with connections to Russian-backed media. Those decisions followed the US State Department imposing sanctions on Russian state media, saying that in addition to spreading disinformation about the war in Ukraine, RT was supporting a crowdfunding effort to support the Russian military’s invasion and had developed operations directly tied to Russia’s intelligence agencies.
“These Kremlin-backed media outlets are not only playing this covert influence role to undermine democracy in the United States, but also to meddle in the sovereign affairs of countries around the world,” said Secretary of State Antony Blinken at the time. “As part of RT’s expanded capabilities, the Russian Government embedded within RT a unit with cyber operational capabilities and ties to Russian intelligence. RT’s leadership had direct, witting knowledge of this enterprise.”
“Meta’s ban of RT and other Russian state media stings a lot because that has been a core channel for the spread of Russian propaganda,” says Samuel Woolley, associate professor and founder of the Propaganda Research Lab at the University of Pittsburgh.
In the US, RT pulled in former war reporter Chris Hedges and late night host Larry King before it lost most of its broadcast access following Russia’s 2022 invasion of Ukraine. But while the sanctions and deplatforming are certainly a blow to propaganda efforts directed at the US—Russian state media has seen some real success on social media—experts who spoke to WIRED say that it by no means will cap the outlets’ reach. RT is well-regarded in other parts of the world, particularly in Africa and Latin America, and Spanish language speakers make up the outlet’s largest market outside Russia. It has also invested heavily in old school television infrastructure, with offices in Havana, Buenos Aires, Cairo, Delhi, Algiers, and many other locations that will likely continue to operate unhindered, and offers services in French, German, and Arabic, in addition to English.
“English language speakers haven’t been the primary target of RT or Russian media’s propaganda efforts,” says Woolley. “And they’ve been building capacity for nearly two decades across Latin America, portions of Africa, and elsewhere in the world. And that has meant in those places that RT and Sputnik have almost become like a fixture of everyday life.”